Know Why Organic Matters

As farmers’ markets shutter for the season and backyard gardens go to seed, many of us will retreat to the grocery store for the bulk of our food purchases. The question is, when “local” options dwindle, will you opt to buy organic?

There seems to have been a sort of backlash against organic in recent months. Some people say it’s too expensive, that in this economy organic food just isn't relevant. Others say the complex bureaucracy of USDA Organic Certification shuts out small farmers who can’t afford the manpower to keep up with the paperwork. There’s some truth to both of those arguments.

But there’s another fact that’s been left out: The organic label is still consumers’ only institutionalized way of having a say in what kind of food they buy. When I buy organic carrots, I know at the very least they’ve been grown without chemical pesticides and synthetic fertilizers and that, ideally, they’ve been grown in a way that nurtures soil, surrounding ecosystems and community. When I buy organic cookies, I know they don’t contain genetically modified ingredients. When I buy organic meat and milk, I know they don’t contain synthetic hormones or come from cloned offspring. Whether any of these things factor directly into our health is still being debated, but there are enough reputable studies saying yes–or even maybe–to make me dubious of putting blind trust into the conventional food system.

Does an organic sticker mean that something is going to taste better? Not necessarily. Are organic standards the end-all be-all answer to fixing our food system? Probably not. Sure, “organic” may be flawed, but until there is another structure in place that consumers can trust, organic does matter.

This week as you shop, whichever way you pick, be aware of the role the organic sticker plays in protecting our rights to choose our food.

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Hey there ... I'm Lia Huber

Hey there ... I'm Lia Huber

My mission is to inspire and equip you to live a richer life through real food by becoming a more competent, confident home cook.


I’m the author of Nourished: A Memoir of Food, Faith, and Enduring Love, founder and CEO of Nourish Evolution, and the creator of Cook the Seasons, Home Cooking School, and the Real Food Reset, and I empower intentional women to cook in a way that brings them (and their families) joy, health, and ease.

Making the shift from processed food to real food doesn’t happen overnight. It’s an evolution that occurs over time, with effort, intention, and belief. And it will change the course of your life. Are you ready to take the first step? I’m so glad you’re here … and I’m honored to be with you on the journey to becoming nourished!

Nourish Evolution video

Watch the video and download the customized action plan to take the first step on your nourish evolution now.

Watch the video and download my customized action plan to take the first step on your nourish evolution now.

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