How “Local” is Your Local Food?

UPDATE: We first shared this news in September. Now a new story by David Karp for the Los Angeles Times details how Southern California's largest farmers' market operator may have protected a vendor known to sell wholesale produce from Mexico as his own. As the whistle-blower in this case notes, farmers' markets aren't all “peace, love and hippies.”

I love visiting the local farmers' market, shopping for peak-season, pesticide-free produce and supporting local growers. And, like many shoppers, I trust that the vendors are the real deal.

Not always. A new NBC-LA investigative report of Los Angeles-area farmers' markets finds that not all vendors are legit. While most are selling genuine locally grown fare, more than a few are cutting corners. The report reveals “farmers” buying “local” produce from as far away as Mexico at the wholesale warehouse in downtown LA. Lab results also discovered that vendors touting pesticide-free fruits and veggies were, indeed, selling wares that had been sprayed. (Your best bet to ensure farmers' market food is pesticide-free is to buy from certified-organic vendors.)

Lia has said it before, and we'll say it again, you have to get to know your farmer. Even better, plan a little day trip to visit the farm. You might be reassured–or surprised–by what you find.

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Hey there ... I'm Lia Huber

Hey there ... I'm Lia Huber

My mission is to inspire and equip you to live a richer life through real food by becoming a more competent, confident home cook.

I’m the author of Nourished: A Memoir of Food, Faith, and Enduring Love, founder and CEO of Nourish Evolution, and the creator of Cook the Seasons, Home Cooking School, and the Real Food Reset, and I empower intentional women to cook in a way that brings them (and their families) joy, health, and ease.

Making the shift from processed food to real food doesn’t happen overnight. It’s an evolution that occurs over time, with effort, intention, and belief. And it will change the course of your life. Are you ready to take the first step? I’m so glad you’re here … and I’m honored to be with you on the journey to becoming nourished!

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